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Description of work-Ekru is the joint venture of two young, vibrant and passionate designers – Ekta Jaipuria and Ruchira Kandhari.The two young ladies had a fervent desire to make a mark in the Indian fashion scene. Their hard work and dedication paid off through the fabrication of the fashion label – Ekru.
Speciality of work-Ekru’s specialty is its own brand of trousseau line which comprises of ethnic kurta sets, skirts, tunics and sarees in a vivid mélange of styles and silhouettes. Experimenting with traditional embroidery forms and giving them a completely contemporary feel is what the brand specializes in.Ekru carries its hallmark in the unique use of crème and gold in all categories from basic casuals to exclusive formal outfits.